What's the most effective way to send out a national message about breast cancer awareness? Advertising in the metro? Articles in the paper? TV spots? Organize fundraising events? Print up t-shirts?
Mais, non.
Ask all the bakeries to print it on their baguette wrappers.
This week, the bakeries in about half of the districts in Paris all wrapped their baguettes in paper containing a breast cancer awareness message informing women over the age of 50 that they needed breast exams every 2 years. Even more bakeries will participate in the older woman breast cancer awarness campaign next year.
France is serious not only about its baguette consumption, but also about the health and well-being of older women's breasts.
See the link below if you read French and don't believe me:
http://www.paris.fr/portail/accueil/Portal.lut?page_id=1&document_type_id=2&document_id=74545&portlet_id=21961
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